Stand Out From The Crowd With A Premium Hosted Website

    Posted On: May 19, 2023

    Equipment buyers today are tech-savvy and well-informed. Most won’t make a purchase until they’ve visited multiple sellers’ websites. If your site doesn’t engage them immediately with an interactive design that makes it quick and easy to find what they need, they won’t stick around and you might lose their business.

    In other words, it’s not enough for an equipment dealer, auctioneer, or seller to merely have a website. The site must have a professional presence that also emphasizes the company’s strengths and culture. A Sandhills Global premium hosted website, tailor-made to each business and built using the newest search engine optimization (SEO) techniques, is an excellent way to stand apart in the online crowd.

    First Impressions Matter 

    Sandhills’ experienced in-house design team will consult with you to deliver a website with a mobile-friendly design that makes an indelible impression on potential customers. Your new site will convey your company’s unique personality and deliver the functionality your customers want and need, all while generating leads and facilitating sales to grow revenue. 

    Sandhills offers a diverse range of custom features to choose from so you can ensure your site has the look and feel that best matches your business.

    Why Get A Business Website?

    An equipment dealer, for example, can implement multiple drop-down menus to help buyers quickly filter inventory according to new vs. used, equipment category, and manufacturer. 

    A lawn care equipment dealer can incorporate links that let customers easily schedule repair service, request a part, view financing options, or review current promotions and deals. 

    Likewise, a motor sports vehicle seller can utilize a brand slider on the homepage to let shoppers navigate straight to inventory from a preferred manufacturer or use scrolling inventory to showcase its latest stock. 

    Premium hosted websites can also include email or phone links, WhatsApp integration, and/or chat functionality to give customers multiple ways to quickly reach you with inquiries. 

    Inventory Management & Integrated Services 

    It’s easy to upload inventory to a premium hosted website via the Inventory Management app in the Sandhills Cloud. Even better, with a qualifying ad program, your equipment will also upload to corresponding Sandhills marketplaces (for example, RVUniverse.com, SpecialtyCropEQ.com, MotorSportsUniverse.com, and NeedTurfEquipment.com) without any extra data entry on your part. This kind of cross-posting creates invaluable exposure for assets. Plus, each asset listing includes a link to your company website so visitors can browse your entire inventory. 

    ROI Tracking, E-Commerce & Valuations

    With a premium hosted website, you get access to Premium WebStats, which enables you to monitor things like website traffic, visitor behavior, engagement, and market share by location. And if you add an AddAShop-powered online shop (available at no extra cost), you can sell parts and other products 24/7. 

    Payment processing, shipping, and inventory management are included, and there are no monthly fees or contracts. You can also get Value Insight Portal (VIP) functionality built into your site, giving customers a simple way to obtain equipment valuations on demand.

    Get Started Today 

    Contact your Sandhills sales representative today to learn more about getting a premium website built to match your business needs. 

    10 Premium Hosted Website Benefits 

    1. Customized to meet the needs of each unique business 
    2. Interactive and engaging
    3. Optimized to be mobile-friendly
    4. Search engine optimization included
    5. Integrated inventory management 
    6. Premium WebStats included for site analytics
    7. Inventory can be easily cross-posted to applicable Sandhills marketplaces with a qualifying ad program
    8. Optional manufacturer integrations
    9. Data backup and expert tech support
    10. Free e-commerce store available with AddAShop
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